Get the latest tips for managing and growing your optometry practice.

Similar to how your team goes through a formal evaluation once a year, so should your website. This is different from routine maintenance, which consists of minor updates to your website such as new offers and updated services.

One of the biggest purchase decisions you can make for your practice is deciding on an electronic health record (EHR) system. It’s more than just buying software; it’s committing to using a system for the long haul.

If you’re looking to increase your patient numbers, the first place to look is within your practice. It can be up to 5x more cost-effective to retain existing patients than it is to acquire a new one, yet only 18% of companies make customer acquisition a primary focus.

Did you know that over 100 billion searches a month are done on Google—half of which come from mobile devices? What this means for your practice is that if your website is not yet optimized, it’s critical to take steps to do so now.

As the U.S. population becomes increasingly diverse due to both long-term historic immigration patterns and more recent ones, there is a growing need for more bilingual speakers. According to the U.S. Census data, out of those who spoke a language other than English at home, 22% rated themselves as “not well” and below in terms of the English language. This study provides evidence of the growing role that non-English languages are having on the national fabric.